Sep 27, 2018

Action Items from our Coffee Collective


Coffee Collective Notes 9/21/18

Parent Outreach Committee Notes

Members Present:

Anne Lee

Andrea Ridgway (Jaser’s mom)

Rachel Roman (Max’s mom)

Items Discussed:

  • Great Schools profile needs to be created

  • Getting access to Kinder/Elementary School Info Nights (Kids Klub, maybe independent schools fair)

  • Posting reviews on Yelp, Nextdoor, mom groups, Great Schools

  • Print ads: Pasadena Weekly; LA Parent; Outlook

  • Places to drop flyers: health care providers; kids’ gyms; Rose Bowl; tutoring places; PALS program; coding/STEM businesses; farmers’ markets; Gerrish; La Casita by Madison ES

  • Need for short blurb to be drafted to forward on to parents for posting on social media

  • Video to promote school (Andrea and Rachel said they could be interviewed)

  • Timing of outreach/marketing: private school searches happening now; need to get the word out now; also consider when PUSD lotteries happen (2x/year)

  • Need to develop 1-pager about who we are

Next Steps:

  • Anne to reach out to Kids Klub about info night (Anne emailed on 9/22)

  • Andrea to connect Anne with health care providers (OT, etc.)

  • Andrea and Rachel taking postcards to places they frequent

  • Anne to draft blurb for posting and 1-pager with school highlights

  • White Instagram Icon

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Tel: 626 204 5265

Fax: 626 421 7292



119 West Palm Street

Altadena, CA 91001

Alma Fuerte is Authorized by LACOE (Los Angeles County Office of Education) and Accredited by WASC (Western Association of Schools and Colleges)