Action Items from our Coffee Collective

Coffee Collective Notes 9/21/18

Parent Outreach Committee Notes

Members Present:

Anne Lee

Andrea Ridgway (Jaser’s mom)

Rachel Roman (Max’s mom)

Items Discussed:

• Great Schools profile needs to be created

• Getting access to Kinder/Elementary School Info Nights (Kids Klub, maybe independent schools fair)

• Posting reviews on Yelp, Nextdoor, mom groups, Great Schools

• Print ads: Pasadena Weekly; LA Parent; Outlook

• Places to drop flyers: health care providers; kids’ gyms; Rose Bowl; tutoring places; PALS program; coding/STEM businesses; farmers’ markets; Gerrish; La Casita by Madison ES

• Need for short blurb to be drafted to forward on to parents for posting on social media

• Video to promote school (Andrea and Rachel said they could be interviewed)

• Timing of outreach/marketing: private school searches happening now; need to get the word out now; also consider when PUSD lotteries happen (2x/year)

• Need to develop 1-pager about who we are

Next Steps:

• Anne to reach out to Kids Klub about info night (Anne emailed on 9/22)

• Andrea to connect Anne with health care providers (OT, etc.)

• Andrea and Rachel taking postcards to places they frequent

• Anne to draft blurb for posting and 1-pager with school highlights